Built by Baddies, for Baddies
NYC Baddies is more than streetwear—it's a movement. Born in the heart of New York City, we create bold, unapologetic fashion for those who own their confidence and refuse to blend in.
From NYC Streets to Global Style
Founded in 2023, NYC Baddies emerged from the vibrant energy of New York City's streets. We saw a need for fashion that matched the confidence, culture, and authenticity of the modern baddie.
Every piece we create tells a story—of late nights in Manhattan, subway adventures in Brooklyn, and the undeniable energy that makes NYC the fashion capital of the world. We design for those who dare to stand out.
Our mission is simple: empower you to express yourself boldly, authentically, and unapologetically. Whether you're hitting the streets or making moves, NYC Baddies has your back.
Our Values
These principles guide everything we do, from design to delivery
Authenticity
We keep it real. No fake vibes, no compromises. Our designs reflect genuine NYC culture and streetwise style that can't be replicated.
Confidence
We design for the bold. Every piece is crafted to help you own your presence and express yourself fearlessly in any space.
Community
We're building more than a brand—we're creating a movement. Join a community of baddies who lift each other up and celebrate individuality.
Crafted for Longevity
We don't do fast fashion. Every NYC Baddies piece is crafted with premium materials designed to last through countless wears and washes.
From fabric selection to final stitching, we obsess over quality. Our hoodies, tees, and accessories are built to become your go-to favorites, not one-season throwaway pieces.
Join the Movement
Be part of a community that celebrates confidence, authenticity, and bold self-expression. Shop the collection and show the world your baddie energy.
Shop the Collection